In the world of SEO, ensuring quality traffic coming to your website is essential. Clients and customers searching keywords often get results that don’t match in context. For example, if someone were searching for the best place to buy a new phone charger, they would enter ‘new charger’ into a search engine. This would yield results for phone chargers, but there would also be entries for things like the newest Dodge Charger. This can muddle search results and make it harder for people to find your business. SEOs work to ensure that your business comes up in searches that are relevant to what your products or services. Quantity is the next objective when it comes to SEO. Once your business is showing up in relevant searches, the next step is to get more people to see your business. The more eyes the better. This ties in closely with quality traffic. The higher the traffic quality, and the more searches your business is showing up in, the more people who need your products or services will see your business. You might be asking “but what does organic mean?” In SEO organic means you are showing up in searches because you meet the keywords and criteria that someone is looking for. This does not include any search results that appear because of paid advertising. When your company pays to put an ad in the top results of a search engine results page (SERP) this is not an example of an organic search. Organic searches occur whether or not your company has paid advertisements on SERPs. Now that we know the basics of what SEO is, how exactly can this help your company or business? Using SEO practices, or utilizing a SEO knowledgeable team, helps restructure the types of searches your company is being seen in. It keeps SERPs that you show up on relevant to your company. Just this first step means that more people will be seeing your company in a relevant context. Organic is an important step in today’s world. How many people do you know that skip the top results on a SERP if they have the Ad indicator next to them. There are plenty of people out there that don’t trust the ads to take them to the right web address, or be a secure connection that won’t result in viruses and other technical issues. SEO helps your business expand by reaching the right people, and increasing the number of people who are seeing your company.
